My Journey

My career sits at the intersection of creativity, technology, and leadership. I’ve built and scaled global teams, launched integrated marketing campaigns for professional sports franchises and SaaS platforms, and directed design systems that connect people to purpose. Whether it’s leading a 24x7 global support organization for mission-critical IoT software used by top pharmaceutical companies, or driving live LED production for NFL, NBA, and MLB teams — I thrive where performance matters.

​

At Phizzle, I reduced engineering and support costs by 50% while maintaining 100% SLA compliance for global enterprise clients. I also led brand management, UX/UI direction, campaign execution, and creative production across marketing, sales, and product teams. Earlier in my career at Daktronics, I managed over $1M annually in creative content across 40+ properties, working with NFL, NBA, MLB, NCAA programs, casinos, and international sports organizations.

​

Beyond strategy and systems, I’m hands-on. I design. I edit. I animate. I build. I operate live show control. From motion graphics and digital signage to SaaS UX and brand storytelling, I understand both the vision and the execution required to deliver results.

​

I’m passionate about outdoor culture, immersive experiences, and creating work that resonates emotionally while performing strategically. Great design isn’t just seen — it’s felt, remembered, and acted upon.

​

If you’re looking for a creative leader who understands brand, technology, live production, and business growth — let’s build something meaningful.